We have updated the Pigeon Group DNA and Pigeon Way to enable each employees to embody a baby-friendly world and realize our Purpose. (February 14, 2025)
Pigeon DNA
Corporate Philosophy, Credo
The core of Pigeon throughout its history and into the future.
About our Credo: Creating products and services that embody “Love”
This is what the Pigeon Group’s Credo means. I believe that love—caring about other
people—is ultimately humanity’s most valuable asset. The Pigeon Group provides
products and services for babies, children, and others in need of assistance.
To ensure that those products and services embody the idea of “Love”, we must uphold
that idea in everything we do, just as a mother’s love informs everything she does for her child. This kind of “Love” is the foundation of our business activities, which is why I believe “Love” is the word that best symbolizes what the Pigeon Group stands for.
Yoichi Nakata, June 23, 1980
Pigeon Way
Integrity, Dedication, Synergy & Enjoy
Our reason for being in society and the cornerstone of all our activities which embodies our “heart and soul”
Spirit- Pursuing Our Purpose -
Integrity
We will earn the trust of our stakeholders
through honesty, openness, and accountability in everything we do.
Dedication
We will identify the essential challenges facing society, build products and solutions reflecting our vision and embrace new approaches with agility and enthusiasm.
Synergy
We will unite as a company to create greater value, inspiring each other to new heights of excellence through spirited debate over how we can help build the future.
Enjoy
We will pursue work that is meaningful and
resonates with our customers.
